Sports and Entertainment Marketing – 4th Edition

Rs.5,500.00

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Categories: Bissinees Books Education Books
Description

Sports and Entertainment Marketing by Kaser & Oelkers provides an introduction to the principles and practices of marketing within the sports and entertainment industries. The book covers topics such as sponsorships, promotions, event management, branding, consumer behavior, sales strategies, and career opportunities in sports and entertainment marketing. It is an excellent resource for marketing, business, sports management, and entertainment management students seeking to understand this dynamic industry.



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