{"product_id":"media-impact-an-introduction-to-mass-media-12th-edition","title":"Media\/Impact: An Introduction to Mass Media 12th Edition","description":"\u003cdiv id=\"titleblock_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\"\u003e\n\u003ch1 class=\"a-spacing-none a-text-normal\"\u003e\n\u003cspan id=\"productTitle\" class=\"a-size-extra-large celwidget\"\u003eMedia\/Impact: An Introduction\u003c\/span\u003e\u003cspan id=\"productTitle\" class=\"a-size-extra-large celwidget\"\u003e\u003cspan\u003e \u003c\/span\u003eto Mass Media \u003c\/span\u003e\u003cspan id=\"productSubtitle\" class=\"a-size-large a-color-secondary celwidget\"\u003e12th Edition\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"bylineInfo_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv id=\"bylineInfo\" class=\"a-section a-spacing-micro bylineHidden feature\"\u003eby \u003cspan class=\"author notFaded\"\u003e\u003ca class=\"a-link-normal\" href=\"https:\/\/www.amazon.com\/Shirley-Biagi\/e\/B000APO36C\/ref=dp_byline_cont_book_1\" rel=\"noopener\" target=\"_blank\"\u003eShirley Biagi\u003c\/a\u003e\u003cspan class=\"contribution\"\u003e\u003cspan class=\"a-color-secondary\"\u003e(Author)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFrom media history to today’s rapid-fire changes, MEDIA\/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence–how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider’s look at what it’s like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cdiv id=\"detailBullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eASIN ‏ : ‎ \u003c\/span\u003e1305580982\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎ \u003c\/span\u003eCengage Learning; 12th edition (January 1, 2016)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎ \u003c\/span\u003eEnglish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePaperback ‏ : ‎ \u003c\/span\u003e448 pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎ \u003c\/span\u003e9781305580985\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎ \u003c\/span\u003e978-1305580985\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eReading age ‏ : ‎ \u003c\/span\u003e1 year and up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eItem Weight ‏ : ‎ \u003c\/span\u003e2.1 pounds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎ \u003c\/span\u003e8.25 x 0.5 x 10.5 inches\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"centerAttributesColumns\" class=\"celwidget\"\u003e\n\u003ch3\u003eAbout the Author\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003eShirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA\/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA\/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as Project Interviewer for the Washington Press Club Foundation Women’s Oral History Project and was Editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42876003844181,"sku":null,"price":6500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/61jEnqISoL._SY522.jpg?v=1786809221","url":"https:\/\/www.bookslou.com\/products\/media-impact-an-introduction-to-mass-media-12th-edition","provider":"My Store","version":"1.0","type":"link"}