{"title":"Bissinees Books","description":null,"products":[{"product_id":"marketing-management","title":"Marketing Management","description":"\u003cp\u003e\u003cspan\u003eNow you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci?s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today?s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today?s managers must make every day.\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":42873438339157,"sku":null,"price":3500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/ChatGPTImageAug14_2026_08_15_33AM.png?v=1786720807"},{"product_id":"managerial-accounting-creating-value-in-a-dynamic-business-environment-irwin-accounting","title":"Managerial Accounting: Creating Value in a Dynamic Business Environment (IRWIN ACCOUNTING)","description":"\u003cp\u003e\u003cspan\u003eThe emphasis of \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eManagerial Accounting\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e, 11th edition\u003c\/span\u003e\u003cspan\u003e is on teaching students to use accounting information to best manage an organization. In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003efocus company\u003c\/span\u003e\u003cspan\u003e that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit and Manufacturing companies, Hilton\/Platt offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance\u003c\/span\u003e\u003c\/p\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42875736293461,"sku":null,"price":6500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/611O6LoXnVL._SY342.jpg?v=1786787213"},{"product_id":"business-and-professional-ethics-for-directors-executives-accountants-8th-edition","title":"Business and Professional Ethics: For Directors, Executives \u0026 Accountants – 8th Edition","description":"\u003cp\u003e\u003cstrong\u003eBusiness and Professional Ethics\u003c\/strong\u003e by \u003cstrong\u003eLen Brooks and Paul Dunn\u003c\/strong\u003e explores ethical principles and decision-making in modern business and professional environments. The book focuses on ethical responsibilities faced by \u003cstrong\u003edirectors, executives, accountants, and business professionals\u003c\/strong\u003e, helping readers understand how to identify ethical issues, evaluate decisions, and apply ethical reasoning in the workplace. A useful resource for \u003cstrong\u003ebusiness, accounting, management, and professional ethics students\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42875784626261,"sku":null,"price":5800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/ChatGPTImageAug15_2026_03_51_45PM.png?v=1786791170"},{"product_id":"sports-and-entertainment-marketing-4th-edition","title":"Sports and Entertainment Marketing – 4th Edition","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSports and Entertainment Marketing\u003c\/strong\u003e by \u003cstrong\u003eKaser \u0026amp; Oelkers\u003c\/strong\u003e provides an introduction to the principles and practices of marketing within the sports and entertainment industries. The book covers topics such as sponsorships, promotions, event management, branding, consumer behavior, sales strategies, and career opportunities in sports and entertainment marketing. It is an excellent resource for \u003cstrong\u003emarketing, business, sports management, and entertainment management students\u003c\/strong\u003e seeking to understand this dynamic industry.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42875940405333,"sku":null,"price":5500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/ChatGPTImageAug15_2026_07_29_44PM.png?v=1786804349"},{"product_id":"media-impact-an-introduction-to-mass-media-12th-edition","title":"Media\/Impact: An Introduction to Mass Media 12th Edition","description":"\u003cdiv id=\"titleblock_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\"\u003e\n\u003ch1 class=\"a-spacing-none a-text-normal\"\u003e\n\u003cspan id=\"productTitle\" class=\"a-size-extra-large celwidget\"\u003eMedia\/Impact: An Introduction\u003c\/span\u003e\u003cspan id=\"productTitle\" class=\"a-size-extra-large celwidget\"\u003e\u003cspan\u003e \u003c\/span\u003eto Mass Media \u003c\/span\u003e\u003cspan id=\"productSubtitle\" class=\"a-size-large a-color-secondary celwidget\"\u003e12th Edition\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"bylineInfo_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv id=\"bylineInfo\" class=\"a-section a-spacing-micro bylineHidden feature\"\u003eby \u003cspan class=\"author notFaded\"\u003e\u003ca class=\"a-link-normal\" href=\"https:\/\/www.amazon.com\/Shirley-Biagi\/e\/B000APO36C\/ref=dp_byline_cont_book_1\" rel=\"noopener\" target=\"_blank\"\u003eShirley Biagi\u003c\/a\u003e\u003cspan class=\"contribution\"\u003e\u003cspan class=\"a-color-secondary\"\u003e(Author)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFrom media history to today’s rapid-fire changes, MEDIA\/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence–how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider’s look at what it’s like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cdiv id=\"detailBullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eASIN ‏ : ‎ \u003c\/span\u003e1305580982\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎ \u003c\/span\u003eCengage Learning; 12th edition (January 1, 2016)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎ \u003c\/span\u003eEnglish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePaperback ‏ : ‎ \u003c\/span\u003e448 pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎ \u003c\/span\u003e9781305580985\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎ \u003c\/span\u003e978-1305580985\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eReading age ‏ : ‎ \u003c\/span\u003e1 year and up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eItem Weight ‏ : ‎ \u003c\/span\u003e2.1 pounds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎ \u003c\/span\u003e8.25 x 0.5 x 10.5 inches\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"centerAttributesColumns\" class=\"celwidget\"\u003e\n\u003ch3\u003eAbout the Author\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003eShirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA\/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA\/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as Project Interviewer for the Washington Press Club Foundation Women’s Oral History Project and was Editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42876003844181,"sku":null,"price":6500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/61jEnqISoL._SY522.jpg?v=1786809221"},{"product_id":"event-management-for-tourism-cultural-business-and-sporting-events-paperback","title":"Event Management: For Tourism, Cultural, Business and Sporting Events (Paperback)","description":"\u003cdiv itemprop=\"description\" id=\"scope_book_description\"\u003e\n\u003cp\u003eEvents Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management.\u003c\/p\u003e\n\u003cp\u003eThis edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-spec\"\u003e\n\u003ch2\u003ePublisher information\u003c\/h2\u003e\n\u003cp\u003e\u003ci\u003ePublisher:\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"publisher\"\u003eCengage Learning EMEA\u003c\/span\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eISBN:\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"isbn\"\u003e9780170394451\u003c\/span\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eNumber of pages:\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"numberOfPages\"\u003e544\u003c\/span\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eLanguage:\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"inLanguage\"\u003eEnglish\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42876012003413,"sku":null,"price":3500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/WhatsAppImage2026-08-15at7.14.54AM_1.jpg?v=1786809344"},{"product_id":"acct3-management-3rd-edition-sivabalan-wakefield-sawyers-jackson-jenkins","title":"ACCT3 Management, 3rd Edition  Sivabalan\/Wakefield\/Sawyers\/Jackson\/Jenkins","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp\u003e\u003cem\u003eACT 3 Management\u003c\/em\u003e is a comprehensive accounting and management textbook designed to help students understand key management and accounting principles. It covers core management concepts and provides practical learning resources, including interactive quizzes, e-lectures, animated summaries, and review materials. The book is suitable for students studying business, accounting, and management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden has-[\u0026gt;_:empty]:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42876021014613,"sku":null,"price":3000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/imageServlet.jpg?v=1786809565"},{"product_id":"looseleaf-for-introducing-communication-theory-with-connect-access-card","title":"Looseleaf for Introducing Communication Theory With Connect Access Card","description":"\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eIntroducing Communication Theory: Analysis and Application\u003c\/span\u003e\u003cspan\u003e focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory and helps students become insightful critical thinkers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eConnect\u003c\/span\u003e\u003cspan\u003e is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. It provides tools that make assessment easier, learning more engaging, and studying more efficient. For instance,\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eConnect\u003c\/span\u003e\u003cspan\u003e contains \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSmartBook\u003c\/span\u003e\u003cspan\u003e, the first and only adaptive reading experience available for the higher education market. Powered by the intelligent and adaptive\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eLearnSmart\u003c\/span\u003e\u003cspan\u003e engine, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSmartBook\u003c\/span\u003e\u003cspan\u003e facilitates the reading process by identifying what content a student knows and doesn’t know. As a student reads\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eIntroducing Communication Theory\u003c\/span\u003e\u003cspan\u003e, the material continuously adapts to ensure that he or she is focused on the content most crucial to closing specific knowledge gaps.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42876045983829,"sku":null,"price":4000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/71Hp7TTYppL._SY342.jpg?v=1786809974"},{"product_id":"network-guide-to-networks-mindtap-networking-1-term-6-months-printed-access-card","title":"Network+ Guide to Networks + Mindtap Networking, 1 Term 6 Months Printed Access Card","description":"\u003cp\u003e\u003cspan\u003eStudents save money when purchasing bundled products. This bundle contains NETWORK+ GUIDE TO NETWORKS, 8th Edition, and access to MindTap Networking for 1 term (6 months) via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books: The MindTap Reader keeps all your notes together, lets you print the material and will even read text out loud.\u003c\/span\u003e\u003c\/p\u003e","brand":"Bookslou","offers":[{"title":"Default Title","offer_id":42876086943829,"sku":null,"price":9000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/7686\/0757\/files\/81DOKF6LhzL._SY342.jpg?v=1786810722"},{"product_id":"social-policy-in-aotearoa-new-zealand-a-critical-introduction-softcover","title":"Social Policy in Aotearoa New Zealand: A Critical Introduction - Softcover","description":"\u003cp class=\"synopsis-body\"\u003e\u003cem\u003eSocial Policy in Aotearoa New Zealand\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eidentifies the principles and theoretical perspectives that influence contemporary developments in policy making and implementation in New Zealand. 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